Your Plug-In Amazon Department. Fractional Cost, Full Impact.
Bring a Fractional Amazon department run by ex-Amazon insiders into your Business.
Gain clarity, confidence and control in your Amazon business
Manage Your Amazon Channel With A Team of Experienced Experts
Years avg. team exp.
Brands Managed
Successful projects
Managed Yearly
Does Your Amazon Business Need Help?
Declining Sales — But Nothing Looks Broken?
You’re putting in the work, but your Amazon sales keep dropping. Competition is fierce, and you’re losing ground to sellers who seem to have cracked the code.
Spending More While Returning Less?
Your advertising spend keeps climbing while your returns shrink. Investing more money into ads is not paying off, and performance is getting worse each year.
Top Sellers Driving Less Revenue Each Year?
Your business is not producing the profit it should be, but it’s unclear where the bleeding is occurring. You need reporting and insights that identify the problem and what to do to fix it.
No Clear Path To Growth?
You’re reacting to problems instead of preventing them. Without a strategic roadmap, you’re stuck in a cycle of putting out fires instead of building sustainable growth.
Plug in a team & Systems that drive results
From Strategy To Execution, We Can Guide Or Do It For You
We don’t just give you a plan and walk away. We develop comprehensive growth strategies and execute every detail, from keyword research to campaign optimization to listing enhancements.
A Full Team of Amazon Experts at Your Service
No more juggling multiple freelancers or trying to find a single expert that can do everything. Our dedicated team includes strategists, PPC specialists, listing optimization experts, and account managers who work together seamlessly.
Proven Results for Struggling Amazon Businesses
We specialize in turning around declining Amazon businesses. Our data-driven approach and deep platform expertise help brands break through plateaus and achieve sustainable growth.
Built to Plug Into Your Business
We integrate seamlessly with your existing operations. You stay focused on your core business while we accelerate your Amazon growth with minimal disruption to your workflow.
Dan Coyle
Director Amazon Strategy 8.5 Yrs at Amazon
Lyndy Russell
Sr. Marketplace Lead (Walmart, Lowes, HD) 10+ Yrs at $100M+ Brands
Luke Johnson
Advertising Manager Prior Roles at Thras.io & Leading Agencies
Steven Alvarado
Amazon Manager & Technical Lead 8 Yrs at Amazon
See what our clients say about us
I’ve worked with Luke for two years now professionally as a COO dealing with Amazon. When it came time to launch a new brand and portfolio of products on Amazon, I reached out to Luke and his team for support. I have come to rely on his team’s high quality of service and experience on Amazon and I would highly recommend eTail Hero if you want a reliable Amazon partner.
Owner & CEO
James Bierman
I once managed Luke in a role as Chief Marketing Officer more than 7 years ago and I was very happy when I found out about his agency. I recently turned to his team to scale my present brand on Amazon. Luke is diligent, analytical, and has a broad understanding of not only Amazon, but ecommerce and product marketing as well. This makes him a great fit as an Amazon strategist and business advisor.
Owner & CEO
Bill Parkes
Luke’s expertise and knowledge of Amazon is exceptional. The weekly account management meetings are thorough and cover a wide array of topics pertaining to Amazon and as well as the rest of the business. Assets created for Amazon are also used elsewhere on our other channels Profits were increased on our top selling products through the creation of new bundles and taking advantage of Amazon’s fee discounts.
Owner & CEO
Ramon van Meer
Dan Coyle
Director Amazon Strategy 8.5 Yrs at Amazon
Lyndy Russell
Sr. Marketplace Lead (Walmart, Lowes, HD) 10+ Yrs at $100M+ Brands
Luke Johnson
Advertising Manager Prior Roles at Thras.io & Leading Agencies
Steven Alvarado
Amazon Manager & Technical Lead 8 Yrs at Amazon
Elevate your Amazon Strategy with Our Expertise
Proven Amazon Growth Expertise
You’ll be supported by a team of experts who have grown Brands ranging in size from $1M to $750M/y. Whether you’re just launching or scaling, we know what it takes to grow profitably at every stage.
Integrated Product & Marketing Strategy
We connect the dots between product development, Amazon SEO, and paid media — ensuring your Amazon strategy isn’t isolated, but built to amplify your entire eCommerce ecosystem.
Data-Backed Execution, Not Guesswork
We rely on performance data to guide decisions, not opinions. From keyword targeting to inventory planning, everything we do is grounded in what moves the needle — so you’ll see measurable results.
Optimizing For Maximum Impact
Your competition doesn’t stop testing — and neither do we. We continuously improve listings, ad strategy, and conversion touchpoints to keep you ahead in the world’s most competitive marketplace.

Extensive Amazon Expertise & Connections
With over 7 years of Amazon experience, our team has managed Amazon accounts that range in size from <$1M/yr to over $750M/yr. This change as you grow and we have the experience to support you at any level.

Product Development & Marketing Knowledge
Our team has an extensive ecommerce background in addition to Amazon, including product design, product marketing, website development, Google & Social PPC. Your Amazon team will be thinking about your business from all angles.

Data Driven & Analytical
We love data and the insights it gives us. You can expect data driven recommendation supported by extensive analysis of your products and business.

Committed to Raising the Bar
We don’t settle for “good enough”. We continue to iterate, test, and optimize. Your competition doesn’t slow down, why would you?
uncover blind spots within your business
We have uncovered six-figure profit leaks with a single conversation.
Talk to us about your Amazon challenges and we’ll show you how to fix them – no fluff, just clear next steps.
Send us your store link and short explanation of your needs and we can coordinate a time to discuss your business.
Dive into Our Core Services And See How Growth Happens
A 360° diagnostic of your Amazon business—listings, ads, inventory, profitability and compliance. We pinpoint profit leaks, ranking barriers and policy risks, then hand you a prioritized action plan to boost conversion, margins and account health.
Full-funnel Amazon ads engineered for profitable scale. We build and refine Sponsored Products, Brands, Display and DSP campaigns—laser-targeted keywords, smart bidding and nonstop A/B testing that cut ACoS while lifting ROAS and sales velocity.
Search-first listings that rank and convert. We mine high-intent keywords, craft SEO-rich titles, bullet points and A+ content, and upgrade images—all to boost organic traffic, lift conversion rates and cut reliance on paid ads.
Visual storytelling that sells. We craft conversion-focused A+ Content, branded Storefronts, high-impact images, videos and infographics—aligning your brand voice with shopper psychology to boost engagement, trust and sales.
Senior Amazon advisors who map your path to scalable growth. We analyze markets, fulfillment, pricing and catalog structure, then deliver data-backed roadmaps for profitable expansion, brand protection and policy compliance—so you make faster, safer decisions and outpace competitors.
Flexible Amazon management that easily and quickly plugs into your business. We can own strategy, ads, creative, inventory, or any mix you need—working side-by-side with your in-house team (if any) to deliver predictable, profitable growth without adding workload.